The hottest new favorite in the printing industry

2022-10-22
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Art paper, the new favorite of the printing industry, with the development of packaging and printing industry, the domestic market has an increasing demand for special paper. Special paper materials have become a group of paper products that can not be underestimated in addition to providing comfort. Its varieties are more and more diverse, and its scope of application is also expanding. In order to let readers have a little protection and maintenance of this variety: to understand, we specially invite Xie Mao company, which specializes in special paper, to write an article to introduce the relevant characteristics of some special paper and its relationship with printing design

since the invention of papermaking, paper, as a material with cultural attributes, has been expanding its scope of application and has been endowed with more connotations. As for the classification of paper, there are various kinds. The art paper (also known as fancy paper and special paper) with stable and solid performance here mainly refers to the paper different from ordinary printing paper, such as coated paper, offset paper, paper culture and packaging paper. This kind of paper usually requires special paper processing equipment and technology, and the processed finished paper has rich colors and unique lines. Art paper can be used in exquisite book covers, picture albums, brochures, invitations, greeting cards, high-end office paper, business cards, high-end packaging paper, etc. At present, with the rapid development of domestic economy, people's aesthetic requirements are also constantly improving. The demand for displaying images and communicating information through paper is growing day by day, and the art paper industry has also developed rapidly. Since entering China in the early 1990s, art paper has attracted many people in the design and printing circles with its unique charm, and the use of art paper has also increased dramatically, The number of people engaged in art paper sales is also growing rapidly. Taking Singapore Xiemao Paper Co., Ltd. as an example, it entered China at the end of 1993. So far, it has developed from a company at that time to a large art paper sales company with four wholly-owned companies and nearly 30 distributors and liaison agencies in China

I. classification from different angles

1. From the perspective of pulp. Special paper pulp requires high quality, mostly pure wood pulp, with more long fibers, and some also contain cotton. This kind of paper pulp has good strength and toughness, good stiffness and elasticity, and bright color. The pulp of ordinary paper is equipped with a certain proportion of non wood fibers. The paper is easy to turn yellow and generally needs to be coated

2. From the perspective of dyeing, it can be divided into pulp dyeing and post dyeing: pulp dyeing is to add toner during papermaking to make the color evenly distributed in the paper fiber, the color of the paper is saturated and uniform, and the cross section is the same inside and outside. Post dyeing is to dye the pigment on the surface of the paper by soaking after the paper is formed. The color stability is inferior to that of pulp dyeing. It is easy to decolorize when encountering water. When folding dark paper, it is easy to have white edges, which destroys the overall effect

3. From the perspective of embossing method, it can be divided into pre embossing and post embossing: pre embossing refers to that when the pulp is not completely dehydrated, it passes through a soft felt to make the paper fibers distribute according to the natural lines of the felt, forming a special texture of the paper. The paper grain of the pre embossing treatment is natural and delicate, and will not damage the paper fiber. After embossing, the finished paper passes through the carved steel roller and uses mechanical pressure to make the paper produce patterns. The advantages of post embossing are simple process, relatively low cost and easy operation. However, this process is harmful to paper fibers, so the quality of base paper directly affects the quality of finished paper after embossing. The rear embossing pattern has little change, and it is slightly mechanical and rigid compared with the front embossing pattern

Second, paper and design

paper and design are inseparable. A famous book packer in Japan once said that paper is the life of design. Regardless of the accuracy of this sentence, this sentence does reflect the importance of paper to design, because paper can be said to be the most basic carrier and the initial form of expression of design. Each kind of paper has its own unique color, gloss, texture and surface texture and lines. These characteristics give various kinds of paper different personalities, and special paper brings people different feelings due to different gloss and color differences. When these different personalities are combined with the design, they need the ingenuity of the designer to make the personality of the paper become a part of the design, and use the paper to convey the design, so that the style of the paper and the style of the design are perfectly unified, so as to show the unique artistic atmosphere

how to make use of the characteristics of special paper to improve the design

1. Make full use of the emotions and emotions expressed by the grain color and texture effect of the paper, and achieve a concise and beautiful artistic effect through a simple design that makes the finishing point. (it can also achieve the purpose of saving printing fees)

2. Use special processes: die cutting, embossing, anodized hot stamping, UV glazing, oiling, etc. Because special paper contains more long fibers and has good stiffness and toughness, it is suitable for die cutting and bulging. Many special papers have rich texture and texture, which is in contrast to the gloss of anodized aluminum, UV glazing and oiled. The experimental machine or equipment can be turned off suddenly and automatically to achieve special effects

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